The Laurel in Atlanta traded a back room of unsold stock for a branded online shop — every brand its members want, the club’s crest on every order, and not a dollar of inventory on the books.
Racks of sizes and styles the club guessed at — some sold, most marked down, all of it the club’s risk.
Members shop the full catalog online. Brands drop-ship each order with the crest stitched in. The club never buys a unit.
Every brand and size a member could want, without a square foot of storage.
The Laurel’s colors, logo, and crest on the shop and on every garment.
Orders charge to the member’s club account and export into the club’s system.
The back room was the club’s biggest gamble — now the shop is one of its best amenities.
We’ll stand up a branded preview with your crest and a curated brand or two — so you see exactly what your members would.
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